Zobacz moją prezentację z GMC 2019

Poniżej udostępniam slajdy z mojej prezentacji podczas Golden Marketing Conference 2019
z krótkim opisem.
Gdy już nagrania video z prezentacji będzie dostępnie, powiadomię Was o tym tutaj. 🙂

To wystąpienie było pierwszą prelekcją łączącą najnowsze badania naukowe o nawykach z działaniami marketingowymi. 

Dlaczego większość produktów nie zarabia na siebie?

Naturalne jest, że niektóre z naszych produktów przynoszą niższe zyski. 

W tej części prezentacji pokazywałem, co możemy zrobić, aby skuteczniej wprowadzać na rynek 
nowe produkty.

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Niespodzianka!

Jak się okazuje, za 1/4 przyczyn, które sprawiają, że klienci nie konsumują regularnie naszych produktów odpowiadają nawyki

Jak wygląda relacja klienta
z naszym produktem?

W całym procesie najważniejsze jest to, 
czy istnieje konflikt pomiędzy produktem, 
a nawykami klienta i jak można go rozwiązać. 

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Obiżenie barier – pierwszy krok

Produkty, które sprzedajemy i promujemy,
muszą być dopasowane do nawyków klienta.

Jak sprzedać nić dentystyczną?

Podczas wystąpienia mówiłem o tym, jak zastosować wiedzę o nawykach, pokazując to na przykładzie wprowadzania nowego produktu na rynek. 

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Podsumowanie pierwszej części prezentacji.

Zwróciłem jeszcze raz uwagę na najważniejszą informację – promocja produktu powinna być dopasowana do nawyków klientów.

Jak tworzy się nawyk?

Drugą część prezentacji rozpocząłem
od wytłumaczenia czym jest wskazówka w pętli nawyku. 

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Podgrzewanie atmosfery!

Mamy dwa rodzaje wskazówek – zimną i gorącą.
Ważne jest, żeby przy projektowaniu kampanii promocyjnych tworzyć jak najwięcej gorących wskazówek. 

460 000 osób nie może
się mylić…

Przedstawiam poniżej wyniki badań nad obszerną grupą.
Badanie dotyczyło nawyków zakupowych.

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Czy mamy wpływ na nawyki klientów?

Po pierwsze, to nawyki klientów mają wpływ na nasze finanse, a po drugie to…

Tak – działania marketingowe mają wpływ na nawyki klientów. 

Co wiemy o klientach?

Przedstawiam 3 wnioski z badań, które za chwilę będziemy przekładać na praktykę . 

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Wdrażamy wiedzę!

Istnieją strategie, które mogą pomóc nam podzielić klientów na tych, których nawyki zakupowe są pożądane oraz tych, których nawyki zakupowe są niekorzystne
dla naszego biznesu. 
Mówiliśmy o tym, jak zrobić to w praktyce. 

30 minut to za mało!

Dlatego zaproponowałem możliwość współpracy.

Drogi czytelniku, jeżeli widzisz, że wiedza prezentowana przeze mnie może mieć pozytywny wpływ
na Twoją firmę – napisz lub zadzwoń, pomogę.

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